Wellness International Convention & Expo

Organized by Bhasin Fitness (Bhasin Sports) – WICE (Wellness International Convention & Expo) is the definitive platform for the global fitness, wellness, and health ecosystem — uniting world-class brands, pioneering professionals, industry innovators, and key decision-makers across both B2B and B2C landscapes.

Held annually, WICE serves as a powerful convergence point for stakeholders across the wellness economy — from gyms, spas, and nutrition companies to wellness tech firms, yoga studios, integrative healthcare providers, health-focused startups, global equipment manufacturers, lifestyle brands, and public policy leaders shaping the future of wellbeing worldwide.

The global wellness market reached USD 5.6 trillion in 2023 and is projected to hit USD 8.5 trillion by 2027, driven by growing consumer demand for holistic health solutions and longevity-focused lifestyles. Positioned at the heart of this transformation, WICE acts as a catalyst for innovation, collaboration, and growth — spotlighting cutting-edge products, breakthrough technologies, and future-forward thinking in wellness.